Milled shows you the archive.Sendsitive watches your competitors.
Milled is a search engine over millions of past emails. Sendsitive subscribes a private address to the competitors you name and delivers every email and SMS they send, with analytics and change alerts, from $14.50 per month.
- Free plan, no credit card
- Coverage from the first send
- Email and SMS in one archive
Sendsitive is a competitor monitoring alternative to Milled. Milled archives and indexes more than 50 million marketing emails for search and inspiration; Sendsitive gives each competitor you choose a private capture address, archives every campaign they send from that moment, and analyzes send times, cadence, and offers with automatic change alerts. Plans run from $14.50 to $99.50 per month, every tracked brand has a public page at sendsitive.com/brands (subject lines, send times, previews, no account; full emails with a free account), and plans with SMS from $49 per month also track competitors' SMS and MMS, which Milled does not cover as of September 2026.
Side by side, honestly
Milled has the largest email archive in the category and a free tier that is hard to beat for research. The comparison is about the job: browsing what brands have sent versus being told what your competitors are doing now. Different products, and the honest answer is that some teams run both.
| Sendsitive | Milled | |
|---|---|---|
| Self-serve signup with a credit card | ||
| Free tier | Public brand pages; full emails with a free account (15 days) | 6 months of history |
| Entry paid price | $14.50/mo | $83.25/mo, billed yearly |
| Track competitors you choose, from day one | Brands already indexed | |
| Private capture address per competitor | ||
| Send-time and cadence analytics | Brand cadences on Pro | |
| Automatic alerts when a competitor changes tactics | Keyword alerts on Pro | |
| SMS & MMS tracking | From $49/mo | |
| Archive size | 2,400+ campaigns | 50M+ emails |
| Years of historical email | ||
| Brands indexed | 50+ | 100,000+ |
The SMS row is the one Milled cannot answer: see how competitor SMS tracking works, including the dedicated number and MMS archiving.
Milled plans and archive size were read from milled.com/pricing on September 5, 2026; the per-month prices Milled lists are on annual billing. If something is out of date, tell us and we will correct it.
Every number above is live. See it yourself on the public brand pages, no account needed; the full emails open with a free account.
What monitoring costs, next to searching
Free
$0Public brand pages need no account. A free account opens the full emails for the last 15 days.
Basic
$14.50/moTrack 5 competitors of your choice with analytics and alerts.
Starter
$24.50/mo10 competitors, and SMS tracking available as a $49 variant.
Milled Pro is $83.25 per month on annual billing for its full archive. Full Sendsitive comparison on the pricing page.
Comparing more than one tool? Sendsitive vs MailCharts, Sendsitive vs SendView and Sendsitive vs Mailboard.
Common questions
- What is the difference between Milled and Sendsitive?
- Milled is a search engine: it archives emails from more than 100,000 brands and lets you search, follow brands, and save examples, with a free tier and a Pro plan for the full archive. Sendsitive is a monitoring tool: you choose competitors, each gets a private capture address, and every email and SMS they send from that moment is archived for your organization with send-time, cadence, and offer analytics plus automatic change alerts. Milled answers what a brand has sent; Sendsitive tells you what your competitors are doing now.
- How much does Milled cost?
- As of September 2026, Milled has a free Basic plan with six months of history and 1,000 unique emails per 30 days, a Pro plan listed at $83.25 per month on annual billing (about $99 month to month) for the full archive, advanced search, keyword alerts, and brand cadences, and a Team plan at $249.92 per month on annual billing for five seats. Sendsitive plans run from $14.50 to $99.50 per month; public brand pages need no account, and a free account opens the full emails for the last 15 days.
- Can I track a specific competitor in Milled?
- You can follow any brand Milled already indexes and, on Pro, set keyword alerts. You cannot subscribe your own tracking address, so coverage depends on what Milled captures, and brands outside its index have to be requested. In Sendsitive every competitor gets a private capture address you drop into the brand's own signup form, so coverage is complete from the first send, including new, small, or niche brands.
- Does Milled track SMS?
- No. Milled is an email archive. Sendsitive tracks competitors' SMS and MMS through a dedicated US number on plans with SMS from $49 per month, archived next to their email. As of 2026 it is the only self-serve platform that covers both channels.
- What does Milled do better?
- History and breadth. Milled's archive holds more than 50 million emails going back years across more than 100,000 brands, so for research questions like what a category did last Black Friday it is the deeper source, and its free tier is generous. Sendsitive's public archive is smaller and recent by design; its strength is watching your named competitors from today, with analytics and alerts Milled does not offer at any tier.
- Should I use both?
- Many teams do: Milled for historical research and design inspiration, Sendsitive to monitor the competitive set that matters, get alerted when a competitor changes cadence or offers, and cover SMS. If you can only pay for one and your job is to know what competitors are doing this week, that is the Sendsitive use case.
- Is there a free plan?
- Yes. Two things are free. Every brand we track has a public page at sendsitive.com/brands with subject lines, send times, cadence, and previews, no account needed (2,400+ campaigns from 50+ brands across 22 categories). A free account opens the full emails and the Explore archive of the last 15 days, with search and filters. Tracking your own competitors starts at $14.50 per month.