Makeup brands: email marketing examples

What 3 makeup brands actually send. 148+ emails archived, averaging ~11 sends per brand each month. Subject lines, cadence, and a free preview of recent campaigns on every brand page.

Rare Beauty emails

rarebeauty.com

Emails archived
58+ archived
Send cadence
~12/month

Recent subject lines

  • TOMORROW: 20% off Friends & Family 🛍️
  • GET READY: 20% off Friends & Family Sale
  • A closer look at NEW Rare Beginnings Eau de Parfum

Frequently asked about makeup email marketing

How often do makeup brands send marketing emails?
Across the makeup brands Sendsitive tracks, the average is about 11 campaigns per month, ranging from roughly 6 to 14 sends per month depending on the brand.
Which makeup brand sends the most emails?
Glossier currently has the largest archive here with 73+ tracked emails, sending about 14 campaigns per month.
Where can I see real makeup email examples?
Each brand page on Sendsitive shows recent campaigns from that brand: subject lines, send times, and a free preview of the creative. 148+ emails from 3 makeup brands are archived in this category.

More categories

Track makeup brands, their competitors, and your own campaigns

Sendsitive turns competitor email and SMS into clear strategic insights: cadence, offers, subject lines, flows, and AI-powered analysis. Add your own brand too and get a searchable archive of every email campaign you send, benchmarked against your market. Free to start.

Sendsitive displays campaigns from third-party brands so marketers can research and analyze them. That content belongs to its respective owners, and showing it here does not mean those brands are affiliated with or endorse Sendsitive. Brand owners can request removal.