Makeup brands: email marketing examples

What 3 makeup brands actually send. 199+ emails archived, averaging ~11 sends per brand each month. Subject lines, cadence, and a free preview of recent campaigns on every brand page.

Glossier emails

glossier.com

Emails archived
94+ archived
Send cadence
~13/month

Recent subject lines

  • STILL ON! Get 20% off best-sellers
  • OUR SURPRISE SALE IS LIVE! ⭐
  • NEW! Black Cherry Line + Balm Duo 🎀

Rare Beauty emails

rarebeauty.com

Emails archived
78+ archived
Send cadence
~12/month

Recent subject lines

  • Final boarding: BÉIS x Rare Beauty Cheek & Lip Set ✈️
  • Almost gone: BÉIS x Rare Beauty Limitless Cheek & Lip Set
  • NEW BÉIS x Rare Beauty has arrived ✈️

Hada Beauty emails

hudabeauty.com

Emails archived
27+ archived
Send cadence
~7/month

Recent subject lines

  • NEW: Meet Bronze Filter Palette 🤎
  • Glossy or Matte? Pick Your Lip 👄
  • Blush or Highlighter? Get Both ✨

Frequently asked about makeup email marketing

How often do makeup brands send marketing emails?
Across the makeup brands Sendsitive tracks, the average is about 11 campaigns per month, ranging from roughly 7 to 13 sends per month depending on the brand.
Which makeup brand sends the most emails?
Glossier currently has the largest archive here with 94+ tracked emails, sending about 13 campaigns per month.
Where can I see real makeup email examples?
Each brand page on Sendsitive shows recent campaigns from that brand: subject lines, send times, and a free preview of the creative. 199+ emails from 3 makeup brands are archived in this category.

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Sendsitive displays campaigns from third-party brands so marketers can research and analyze them. That content belongs to its respective owners, and showing it here does not mean those brands are affiliated with or endorse Sendsitive. Brand owners can request removal.