Makeup brands: email marketing examples

What 3 makeup brands actually send. 99+ emails archived, averaging ~10 sends per brand each month. Subject lines, cadence, and a free preview of recent campaigns on every brand page.

Glossier emails

glossier.com

Emails archived
53+ archived
Send cadence
~15/month

Recent subject lines

  • Savor the Big Apple 🍎
  • Your next summer flavor...
  • New I ♥️ NY merch just arrived!

Rare Beauty emails

rarebeauty.com

Emails archived
41+ archived
Send cadence
~12/month

Recent subject lines

  • NEW | What makes breakout star Ella Bright blush?
  • Your new fave lip combo 💋
  • NEW to the Soft Pinch fam 😘

Hada Beauty emails

hudabeauty.com

Emails archived
5+ archived
Send cadence
~2/month

Recent subject lines

  • Meet Your Perfect Lip Match 💋
  • We're Bringing Matte Back 💄
  • UNLOCK EARLY ACCESS: Liquid Matte Mousse 💋

Frequently asked about makeup email marketing

How often do makeup brands send marketing emails?
Across the makeup brands Sendsitive tracks, the average is about 10 campaigns per month, ranging from roughly 2 to 15 sends per month depending on the brand.
Which makeup brand sends the most emails?
Glossier currently has the largest archive here with 53+ tracked emails, sending about 15 campaigns per month.
Where can I see real makeup email examples?
Each brand page on Sendsitive shows recent campaigns from that brand: subject lines, send times, and a free preview of the creative. 99+ emails from 3 makeup brands are archived in this category.

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Sendsitive displays campaigns from third-party brands so marketers can research and analyze them. That content belongs to its respective owners, and showing it here does not mean those brands are affiliated with or endorse Sendsitive. Brand owners can request removal.